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So how can we eliminate this oppressive feeling of customers?
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High or low shelves in convenience stores and small supermar
Writer： admin Time：2021-10-25 17:00 Browse：℃
High or low shelves in convenience stores and small supermarkets?
Shelf height is determined by people's buying habits and commodity display requirements. When customers buy goods, they usually stand up and buy goods along the shelf. The height of the customer's head up view is about 1.6m. Plus the height of the commodity display (generally 80mm away from the upper end of the shelf compared with the upper laminate), if the height of the shelf exceeds 1.6m, it will create a sense of oppression and insecurity for customers.
So how can we eliminate this oppressive feeling of customers?
Two ways: increase the spacing between shelves and reduce the height of shelves. With the increase of shelf height, the aisle spacing will be larger. The increase of spacing will reduce the floor efficiency of the store.
The increase of shelf height has little impact on the growth of sales, because for the shelf, the gold display line has only 2-3 layers of laminates. Instead of increasing the shelf height and increasing the aisle spacing, it is easier to reduce the shelf height, reduce the aisle spacing and increase several more rows of shelves, so as to increase the gold display line and improve the sales quota.
So, what is the appropriate shelf height? As mentioned earlier, the average head up height of people is 1600mm, so the shelf height is better and should not exceed 1.6m. Now the shelf height of convenience store shelf manufacturers is 1350mm and 1500mm. Therefore, when planning and designing the store, try to choose these two kinds of shelves. As for the height of single-sided shelf of convenience store, it should not exceed 2400mm. 1800-2200mm is recommended, Treat it according to the size and height of the store.
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